This is a quick way to jump to a known listing. Each listing has a unique ID number - called the ProdID - that every Product Listing carries. All references to that product are linked through the ProdID. If you have seen a listing you wish to refer back to later, or wish to pass on to someone else, you can simply note down the ProdID and enter that into any of the 'QuickJump' dialog boxes throughout the site. This will cause the site to jump you directly to that listing, bypassing all other pages and screens.
ProdID's can also be found on signs, stickers, postcards, posters and other promotional materials displayed by participating companies. They can also be embedded in a hyperlink under an "As Seen on KIWIreviews" button on websites. Keep an eye out for them, you never know where you'll see one.