Welcome to KIWIreviews - product reviews
•  click here to return to the homepage  •
Welcome visitor.Join us or log in

Product reviews on kiwireviews.nz : Thursday 9th July 2020 - 12:58:21

QuickSearch for:    What is QuickSearch?
QuickJump to:    What is QuickJump?
logon name: p/w:  
I want to:

You Are Here...

Home > Categories > Books > Reference > Local Online Advertising for Dummies review

« Rochdale Cider - Perry reviewRochdale Cider - PerryTeach Yourself Visually - Knitting reviewTeach Yourself Visually - Knitting »

Score: 8.3/10  [1 review]
3 out of 5
ProdID: 2540 - Local Online Advertising for Dummies
Written by Court Cunningham and Stephanie Brown

Local Online Advertising for Dummies
$34.99 +/-
Sample/s Supplied by:
Click to search for all products supplied by John Wiley Australia

Disclosure StatementFULL DISCLOSURE: A number of units of this product have, at some time, been supplied to KIWIreviews by the company for the purposes of unbiased, independent reviews. No fee was accepted by KIWIreviews or the reviewers themselves - these are genuine, unpaid consumer reviews.
at quality booksellers

Local Online Advertising for Dummies product reviews

Kick your local online advertising into high gear with this friendly, timely guide! Go beyond the phonebook's Yellow Pages and bring your business into the modern world by developing an online advertising strategy. This get-down-to-business guide will show you how.

Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift.

This title explores how to research your audience, set goals, and build a plan. It provides steps and tips on creating an effective Web presence and landing pages - then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing. It examines blogs, chat rooms, video, and other ways to win customers.

Check out John Wiley Australia onlineClick here to see all the listings for John Wiley Australia Visit their website They do not have a Twitter account They do not have a Facebook page They do not have a YouTube Channel They do not have a Pinterest board They do not have an Instagram channel

advertising   adwords   blogs   for dummies   google   search engine optimisation   seo   websites
Other listings you may be interested in:
Flash CS3 for DummiesFlash CS3 for Dummies
Rating: 9.5
Adobe Creative Suite 3 Design Premium All-in-One Desk Reference For DummiesAdobe Creative Suite 3 Design Premium All-in-One Desk Reference For Dummies
Rating: 9.5
PHP 5 for DummiesPHP 5 for Dummies
Rating: 9.8
Windows Vista Just the Steps for DummiesWindows Vista Just the Steps for Dummies
Rating: 10.0
Windows Vista for Dummies - Quick ReferenceWindows Vista for Dummies - Quick Reference
Rating: 10.0
Windows Vista Timesaving Techniques for DummiesWindows Vista Timesaving Techniques for Dummies
Rating: 10.0
Windows Vista for DummiesWindows Vista for Dummies
Rating: 10.0
Photoshop CS3 All-in-One Desk Reference For DummiesPhotoshop CS3 All-in-One Desk Reference For Dummies
Rating: 9.8
Google SketchUp for DummiesGoogle SketchUp for Dummies
Rating: 10.0
InDesign CS3 for DummiesInDesign CS3 for Dummies
Rating: 10.0
Office 2007 for DummiesOffice 2007 for Dummies
Rating: 9.5
Word 2007 For DummiesWord 2007 For Dummies
Rating: 9.3
Adobe Creative Suite 3 Web Premium All-in-One Desk Reference For DummiesAdobe Creative Suite 3 Web Premium All-in-One Desk Reference For Dummies
Rating: 10.0
Mindfulness for DummiesMindfulness for Dummies
Rating: 9.8
Greg Mandel : 1 : Mindstar RisingGreg Mandel : 1 : Mindstar Rising
Rating: 9.3
The LuxeThe Luxe
Rating: 6.3
Rating: 8.8
Conspiracy 365 : 2 : FebruaryConspiracy 365 : 2 : February
Rating: 9.0
My Dad (Mini Book & Mug Set) My Dad (Mini Book & Mug Set) 
Rating: 10.0
Innocent in DeathInnocent in Death
Rating: 9.5
The Cabeswater Chronicles 2: The Dream Thieves The Cabeswater Chronicles 2: The Dream Thieves 
Rating: 9.5
Boa's Bad BirthdayBoa's Bad Birthday
Rating: 9.6
Duck in the TruckDuck in the Truck
Rating: 10.0
The Very Hungry Caterpillar Cupcake KitThe Very Hungry Caterpillar Cupcake Kit
Rating: 9.8
Longbow GirlLongbow Girl
Rating: 10.0
Freak Street: Meet the SpysonsFreak Street: Meet the Spysons
Rating: 10.0

Product reviews...

Everyone is welcome to post a review. You will need to Join up or log in to post yours.

Click here to read the profile of sadu

Review by: sadu (Harvey)
Dated: 4th of May, 2010

Link to this review Report this review


This Review: 8.3/10
Value for Money:
Score 9 out of 10
Score 8 out of 10
Ease of Use:
Score 8 out of 10
Extra Features:
Score 8 out of 10

I don't consider myself a 'dummy' internet marketer, which is why I was a little cautious about letting anyone see me read this book on my recent plane trip. I'm not sure the 'dummies' part is accurate - there is information in here that every website owner needs to know, and luckily for us marketing folk, most don't.

I was definitely a little surprised at how much of this thing called internet marketing that Local Online Advertising for dummies actually covers. Local online advertising isn't just limited to getting a good Google listing when your town name is part of the search query, it's more about leveraging all the various tools to create loyalty with the people who are most likely to buy from you.

The tone of this book is aimed squarely at website owners - offering a solid summary of what needs to be done in order to get a website started with organic SEO, Adwords, email marketing, Facebook / MySpace / Twitter, and the various map-based variations of the search engines. The "local" influence puts a stress on choosing keywords and content that will appeal to a local audience, and preparing your site and content for the next generation of devices which are designed to search locally (GPS driven phones, that kind of thing). The content is presented in an actionable format, and doesn't overwhelm with too much detail.

When I say the content is "actionable", I mean that there is something to start working on in every chapter. Need to know about email marketing? The book explains why it's important, then explains the legalities such as a requirement for an unsubscribe link, explains what makes for a good subject and interesting content, then points you at some hosted newsletter software providers. There isn't a great deal more that you would need to get the first newsletter out the door, though of course there is a lot more to be learned once you get started. If you need to know about organic SEO (my personal area of expertise), the book gives you enough information to get the basics right on your site before calling in the experts - which means the experts can spend their time on the complex stuff instead.

It's been my belief for some time that the website owner needs to be responsible for their own marketing - and that it can't easily be farmed out to a consultant (although individual parts of it can). I think this book gives a good overview of what is needed and enough information to put in place the various campaigns. It emphasises that online marketing is all about leveraging a number of different approaches rather than focusing squarely on SEO or adwords, and I completely agree with this logic.

I'll definitely be recommending this book to clients, if not supplying them with a copy directly.

Guest comments...

Random listing from 'Books'...

Score: 9.0
Product reviews for listing 3337: Archon
Written by Sabrina Benulis

Product image for ArchonFor years, Angela Mathers has been plagued by visions of a supernatural being, and angel with beguiling eyes and magnificent wings who haunts her thoughts and seduces her dreams. Newly freed from a mental institution where she has been locked away for two years, Angela hopes that being accepted at the Vatican's exclusive university, the Westwood Academy, will bring her peace and a semblance of normality.

But Angela isn't normal. With ... more...

Go to the listing

General Disclaimer...

Protected by Copyscape Plagiarism Checker - Do not copy content from this page. Creative Commons Licence All trademarks, images and copyrights on this site are owned by their respective companies.
KIWIreviews is an independent entity, part of the Knock Out News Group. This is a free public forum presenting user opinions on selected products, and as such the views expressed do not necessarily reflect the opinion of kiwireviews.nz and are protected under New Zealand law by the "Honest Opinion" clause of the Defamation Act of 1992. KIWIreviews accepts no liability for statements made on this site, on the premise that they have been submitted as the true and honest opinions of the individual posters. In most cases, prices and dates stated are approximate and should be considered as only guidelines.

"Political language... is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind."
George Orwell (1903 - 1950)

KIWIreviews Help GuideClick here for the Help Guide Subscribe to our Twitter streamVisit our
Twitter feed
Visit our Facebook pageVisit our
Facebook page
Visit our YouTube ChannelVisit our
YouTube channel
Follow us on instagramVisit our
Instagram album
Visit our Google+ pageVisit our
Google+ page
Visit our Flickr photostreamVisit our
Flickr photostream